What is UNICEF Baby Friendly? 

The UK Committee for UNICEF (UNICEF UK) Baby Friendly Initiative is a global campaign by the World Health Organisation and the United Nations Children’s Fund which recognises that implementing best practices in the health service and wider community children’s services is crucial to the success of breastfeeding. 

The Trust has recognised the importance of initiating, supporting and sustaining breastfeeding and, in March 2021, was successful in achieving the UNICEF UK  Baby Friendly Initiative's Achieving Sustainability (Gold) Award.

The UNICEF Implementation Team 

The team are here to support Health Visiting and Infant Feeding colleagues, and those closely involved in supporting breastfeeding families, in ensuring that the Baby Friendly Standards are communicated and adhered to throughout the Trust area; project managing the accreditation and reassessment processes.

Infant Feeding Support Contact Details

Pauline Evans, UNICEF Implementation Lead

Get in Contact

Midlands Partnership NHS Foundation Trust

Trust Headquarters, St. George's Hospital, Corporation Street, Stafford ST16 3SR

E-mail: enquiries@mpft.nhs.uk 

Switchboard number

0300 790 7000
(staffed 24 hours a day, every day)

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