UNICEF.jpgWhat is UNICEF Baby Friendly? 

The UNICEF Baby Friendly Initiative is a global campaign by the World Health Organisation and the United Nations Children’s Fund which recognises that implementing best practices in the health service and wider community children’s services is crucial to the success of breastfeeding. 

Baby Friendly awards are based on a set of interlinking evidence-based standards for maternity, health visiting, neonatal and children’s centres services. These are designed to provide parents with the best possible care to build close and loving relationships with their baby and to feed their baby in ways which will support optimum health and development. Facilities implement the standards in stages over a number of years. At each stage they are externally assessed by UNICEF UK. When all the stages are passed they are accredited as Baby Friendly 

The Trust has recognised the importance of initiating, supporting and sustaining breastfeeding and, in February 2015, was successful in achieving UNICEF Baby Friendly accreditation, with successful re-accreditation in October 2017.

The UNICEF Implementation Team 

The team are here to support Health Visiting and Infant Feeding colleagues, and those closely involved in supporting breastfeeding families, in ensuring that the Baby Friendly Standards are communicated and adhered to throughout the Trust area; project managing the accreditation and reassessment processes.

Infant Feeding Support Contact Details

Pauline Evans, UNICEF Implementation Lead

Get in Contact

Midlands Partnership NHS Foundation Trust

Trust Headquarters, St. George's Hospital, Corporation Street, Stafford ST16 3SR

E-mail: enquiries@mpft.nhs.uk 

Switchboard number

0300 790 7000
(staffed 24 hours a day, every day)

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